The Europeans seem to understand the huge advantage of using sports as part of a marketing campaign a little better than we have here state side. This should come as no shock to any red blooded American who knows that we view sex as a taboo subject, while Europeans seem to revel in sexuality. After the successful Dieux de Stade rugby calendar which in its homoerotic pictorials shows that sports are made for more than just beer drinking overweight middle aged men, now the Brits are showing their support for gay athletics.

This week The Village Manchester FootBall Club ( VMFC), which is the north of England’s premier gay football club has clinched a major three-year sponsorship deal with Recon.com, a fetish site for gay men. The three-year deal announced on December 11, 2006, by recon’s Managing Director Philip Hamill and VMFC Head of communications Jason McAuley, makes recon the Principle Club Sponsor for the VMFC 1st and 2nd Teams, and will see the club change their traditional blue ‘home’ shirts in favor of a sexy new red one emblazoned with the recon logo.

Read More